CRM, without the busywork

The CRM that already knows what happened.

Every email and meeting logs itself to the right company and contact. Your pipeline reflects reality without turning reps into data entry clerks for a CRM that can't keep up on its own.

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Open deal
Company
Acme Corp
Contact
Sarah Chen
VP Sales
Open deals
1
Negotiating
Deal value
$14.6K
Reply ReceivedInbox Sync
Meeting ScheduledCalendar Sync
Demo SummaryA.I. Generated
Deal tracking, automated

One record, from first contact to closed deal.

Track every deal through stages you define, with entrance criteria that make sure a deal can't skip a step your team actually needs.

Engaged
4
Brightline Logistics$8.2K
MAM. Alvarez
Vantage Devices$5.6K
LNL. Novak
Fernwood Health$14.0K
DSD. Silva
Ashgrove Media$6.9K
POP. Okafor
Scheduled
3
Cobalt Robotics$22.5K
RIR. Ito
Norwood Retail$9.4K
TBT. Brooks
Marlowe Finance$11.3K
JPJ. Patel
Negotiating
5
Acme Corp$14.6K
SCS. Chen
Halden Manufacturing$31.0K
KNK. Ng
Silverpine Consulting$18.2K
AKA. Kowalski
Redwood Analytics$12.7K
EME. Martins
Duskwood Insurance$9.8K
NFN. Farouk
Won
4
Ridgeline Freight$16.4K
CDC. Dupree
Solace Payments$27.0K
HKH. Kim
Ironclad Security$10.5K
BWB. Whitfield
Meridian Foods$13.9K
ORO. Reyes
What's actually in the workspace

Everything a CRM should track, on one record.

Companies & Contacts

Every deal, activity, email, and calendar event lives on one company or contact record — not scattered across an inbox, a spreadsheet, and a CRM that doesn’t talk to either.

Deal Pipeline

Drag deals across stages built around your process. Entrance criteria make sure a deal can’t skip a step your team actually needs.

Sales Teams & Custom Stages

Every sales team gets its own board with independently configured stages, close-rate assumptions, and a designated team lead — not one pipeline every team has to share.

Calendar & Meeting Prep

Connect your calendar — Google or Microsoft 365 — and every meeting auto-matches its attendees to your CRM contacts and companies, so you walk in already knowing who you’re meeting.

Activity Logging

Log calls, emails, LinkedIn messages, and whatever else your team tracks, in activity types your admin controls — rename them or add new ones as your process changes.

Activity Reports

See activity counts by rep and time of day without pulling a manual report — visibility into what’s actually happening in the pipeline, not just what got updated.

Ask, don't dig

Three agents that already know your pipeline.

They're not a chatbot bolted onto a search bar — they read the same companies, contacts, and deals this whole page is about.

Pipeline & deals
Chat Agent

Ask about any deal, contact, or number in your pipeline and get a real answer — not a link telling you to go dig for it yourself.

How's my pipeline looking this week?
42 open deals, 5 added since Monday. 3 deals in Negotiating have had no activity in over a week — Acme Corp, Globex, and Initech. Want a follow-up draft for each?
Bottom of funnel
Call Prep Agent

Pulls everything Firehose already knows about the company and the contact you're meeting, then scans the web for news and signals a rep would otherwise miss walking into a call cold.

Acme Corp — Call Prep Brief
Contact
Jordan Lee, VP Sales — 3rd call this quarter
Company
Acme Corp — 340 employees, SaaS
Funding
Raised a $20M Series B two weeks ago
Signal
New VP of Sales hired, expanding into the EU
Post-call
Call Summary Agent

Pulls the transcript from Google Meet or Microsoft Teams the moment a call ends and turns it into a summary — in whatever format your team wants, not a fixed template.

Acme Corp — Discovery Call
Customizable
Attendees
You, Jordan Lee (VP Sales)
Liked
Auto-reporting — said it'd save their team hours
Concerns
Needs sign-off from finance before Q3
Next step
Send proposal by Friday
What actually happens on its own

Your inbox and calendar log themselves.

Connect Gmail or Microsoft 365 and your inbox syncs automatically. Meetings land in the same timeline as everything else — calls, voicemails, LinkedIn messages — so your whole team knows what's going on.

Gmail — "Re: Q3 proposal"auto
Calendar — Discovery callauto
Call logged — Jordan Lee1 click
Acme Corp — Activity Timeline
Email synced — 9:14am
Meeting logged — 11:00am
Call logged — 2:30pm
The real reason CRMs go stale

Adoption isn't a discipline problem. It's a design problem.

A CRM only works if reps actually use it — and most CRMs make people choose between selling and updating records. If your pipeline is stale, it's not because your team doesn't care, it's because every update is manual entry layered on top of the actual work of selling. Firehose captures the email and the meeting for you, so what's left to log is what genuinely couldn't be captured any other way.

Acme Corp — Last Activity
Manual CRMStale
Last updated 61 days ago
FirehoseAuto-synced
Last updated 2 hours ago
No import, no handoff

A reply doesn't start a new process. It continues one.

When a drip campaign gets a reply, it's not a lead that has to be imported into the CRM — it's already a contact, a company, and a deal, with the campaign that generated it and every email since, all on one timeline. Outbound and CRM run in the same workspace because they're the same data.

See how Sales Automation works

Stop asking your team to double as data entry.

Connect your inbox and calendar in a few minutes, and your CRM starts filling in the parts that don't need a human.

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Questions worth answering directly

Frequently asked questions

Email and calendar sync automatically once you connect Gmail/Microsoft 365 and your calendar — messages and meetings land on the right record without anyone typing anything. Other activity types (a call, a LinkedIn message, a voicemail) still take one click to log against a record, but that’s it — no separate form, no re-entering context that’s already on the deal.